AI, search and brand visibility

5 November 2025 16:00 - 20:00 @ Sveavägen 20, 111 57 Stockholm, Sweden

AI, search and brand visibility

What the changes mean for marketing and communication.

AI is reshaping how people search – and how they discover brands. With Google’s new AI Overviews, the search experience is becoming more conversational, changing how customers move from curiosity to decision.

Join us for an afternoon discussion on what this means for marketing, communication and brand strategy. How can companies stay visible in AI-driven search, build trust through content, and create a brand presence that stands out across the customer journey?

As input to the discussion, we’re curious to hear how organisations are approaching the changes in search and AI. Please take a minute to share your perspective in this short survey: AI, search and branding.

We’ll round things off with drinks and nibbles – a chance to chat and exchange ideas with others in marketing and communications.

Agenda

16:00 Registration

16:15 Welcome and introduction

16:20 Presentations and discussions

How AI is shifting the search landscape for marketers - Coen van der Heijden, SEO skill lead, Comprend
Stop blaming AI - Creativity goes beyond - Gabriella Fritzson, Creative director, Comprend

17:20 Closing remarks

17:30 Drinks and nibbles

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When and where

Comprend
Sveavägen 20, 111 57 Stockholm, Sweden
Wednesday 5 November 16:00-20:00

Sveavägen 20, 111 57 Stockholm, Sweden

Coen van der Heijden

SEO skill lead

Comprend

Gabriella Fritzson

Creative director

Comprend

About us

Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients.

We are 250 specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.

Comprend AB,
Sveavägen 20, Box 3666, 103 59 Stockholm, Sweden
+46 8 407 22 00
www.comprend.com