1 October 2026 08:30 - 10:30 @ Elimäenkatu 9A 6th Floor FI-00510 Helsinki Finland

Creativity vs. Effectiveness: A Cannes Debrief - Live for the First Time in Finland

Ossi Ahto (ex. Google, Red Bull, Heineken) and brand strategist Ulla-Karin Barrett share this year's Best of Cannes highlights.

For 15 years, this breakfast has been one of Sweden's most anticipated post-Cannes events - where Ulla-Karin Barrett, brand and communication strategist at Comprend, breaks down what the festival's boldest work actually means for business.

 

This autumn, it comes to Finland for the first time.

 
Joining her: Ossi Ahto, interim CMO and advisor with a background at Google, Red Bull, and Heineken. Attending Cannes for the first time, Ossi brings a marketer's toughest question to every award-winning case: did it actually work?
 
Together, Ulla-Karin and Ossi go head-to-head over this year's most talked-about Cannes work — one testing for creative courage, the other for commercial proof. You'll leave with a sharper read on which ideas are worth stealing, and which are just good stories. 
 
What you'll get: 
 
  • A curated breakdown of this year's standout Cannes Lions work — no need to have watched a single case yourself 
  • Two perspectives in direct conversation: creative ambition vs. measurable impact 
  • Real takeaways you can bring back to your own brand and marketing strategy 
  • Breakfast and networking with senior marketing and communications peers 

Seats are limited

This is a small-room, high-signal event, not a webinar. Reserve your place below before it fills up.


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Agenda 
 
  • 8:30 – 9:00 Breakfast  
  • 9:00 – 10:00 Ulla-Karin Barrett 
  • 10:00 – 10:30 Ossi Ahto 
  • 10:30 Coffee and mingle 

 

When & where

Comprend
Elimäenkatu 9A 6th Floor FI-00510 Helsinki Finland
2026-10-01 08:30 - 10:30

Elimäenkatu 9A 6th Floor FI-00510 Helsinki Finland

Speakers

Ulla-Karin Barrett

Brand Strategist

For 15 consecutive years Ulla-Karin Barrett has attended the Cannes Lions International Festival of Creativity, and each year she brings the best of it home. She is a brand and communication strategist at Comprend with 30 years of experience in advertising and communication.

Best of Cannes is her annual talk, distilling the ideas, cases and thinking that actually matter – not the buzz, but the substance: what the best brands in the world are doing, why it works, and what you can steal. Over the years it has become a trusted fixture in the Swedish marketing calendar – a sharp, warm and genuinely useful guide to where creativity and business are heading.  

Ossi Ahto

Interim CMO and advisor

Ossi Ahto is interim CMO and an advisor with a long background in marketing. Ossi has worked at Google, Red Bull and Heineken earlier in his career and has vast experience from brand building, digital marketing and marketing strategies.

For the past 5 years, Ossi has helped Finnish companies in their marketing development or as Interim CMO. He runs his own company Ahto Advisory and has also recently started a new venture called Helsinki Marketing Summit

About us
 
Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients. 
We are 250 specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.
 

Comprend
Elimäenkatu 9A 6th Floor FI-00510
Helsinki Finland
+46 8 407 22 00
www.comprend.com
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