Content orchestration bootcamp by Comprend

30 SEPTEMBER @ COMPREND HQ - SVEAVÄGEN 20, STOCKHOLM

Orchestrating content and the future of digital platforms

Join us for a bootcamp packed with insightful sessions and powerful strategies for content orchestration.

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We’re excited to see you at our event on September 30.

Keep an eye on your inbox for more details and updates as the date approaches.

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DAYS

45

HOURS

21

MINUTES

58

Discover how leading platforms like Optimizely, Norce, Frontify, Storyblok and Sitecore are shaping the future of content orchestration.

On 30 September, Comprend is bringing together digital leaders, marketers, and platform partners for an exclusive event dedicated to content orchestration.

Through thought-provoking presentations and focused breakout sessions, you’ll gain practical insights into how to streamline and scale your content operations, from strategy to execution.

Whether you're aiming to unify scattered workflows, improve campaign efficiency, or explore the latest in platform integrations, this is the place to be.

Opening presentation by Optimizely

Sessions from Optimizely, Norce, Frontify, Storyblok and Sitecore

Strategic insights and practical tips from industry experts

Networking opportunities with peers and partners

Agenda

13:00 Check-in and registration

13:15 Welcome from Comprend

13:35 Augmenting your content operations with AI: The power of Optimizely one and Opal - Optimizely

In a world where content demands are exploding, marketing teams need more than just efficient workflows, they need intelligent ones. This session explores how Optimizely One, powered by Optimizely Opal, can transform the way you plan, create, and optimize content. See how embedded AI can help you uncover new ideas, accelerate content production, experiment and personalise at scale - without sacrificing quality or brand consistency. You’ll leave inspired by practical examples of AI in action, and ready to reimagine your content operations for a faster, more connected, and more impactful future.

14:15 How to future-proof your brand and set up next-level brand management with the help of AI - Frontify

In an age of accelerating change, staying relevant is no longer just about creativity - it’s about adaptability and agility. We’ll explore how forward-thinking brands can harness the transformative power of AI to build more resilient, responsive, and robust brand ecosystems. This session is ideal for brand leaders, marketers, and digital teams looking to elevate their brand management strategy and secure long-term relevance without sacrificing creativity or control. Get inspired by real use cases and leave with practical steps to kickstart your AI-enhanced brand transformation journey.

14:45 The state of CMS 2025 and benefits of headless - Storyblok

Senior Account Executive, Storyblok, Kristoffer Strindevall will introduce the concept of Headless CMS, review Storyblok’s annual report on the state of CMS in 2025, and highlight the key benefits of adopting a headless approach.

15:10 Break

15:30 From Excel to experience: How to succeed with B2B commerce in manufacturing and wholesale - Norce

B2B companies are under pressure to modernise, but many still rely on outdated tools and disconnected processes. This session explores how leading manufacturers and wholesalers are driving digital transformation in complex environments. Join us to gain strategic insights on how to move from legacy operations to scalable, customer-centric commerce.

16:00 Creating and managing content especially for personalisation at scale? AI to the rescue! - Sitecore

Managing and orchestrating content at scale is a challenge for marketing teams. Success means delivering the right message to the right audience at the right time and and creating truly personalised experiences.

AI will be key, helping teams generate, reuse, and optimise content more efficiently. We’ll end with a short demo showing how it works in practice.

16:30 AI-powered content: Elevating customer experience through smarter platforms - Optimizely

This panel explores how AI, CMS, and content marketing platforms are reshaping the way brands connect with customers. From personalisation and automation to ethics and future trends, we’ll dive into how technology is driving more meaningful, data-informed customer experiences across the content lifecycle.

17:05 Closing remarks from Comprend

17:15 Refreshments

Meet the speakers

Get inspired by thought leaders and platform innovators driving the future of content orchestration. Our expert lineup includes product specialists, strategic marketers, and seasoned platform partners who will share actionable insights and real-world examples.

David Buö

Senior Director Solution Architecture, Optimizely

David Buö has spent the past eight years at the forefront of digital transformation, guiding hundreds of organisations through the design of modern MarTech system landscapes. With deep technical expertise in content management, e-commerce, and experimentation tools, David brings a practical, hands-on perspective to building scalable digital solutions that drive business results.

Philip Larsson

Senior Enterprise Account Executive, Optimizely

Philip Larsson brings deep expertise in digital marketing, platform strategy, and customer experience innovation. At Optimizely, he plays a key role in helping organisations unlock the full potential of content and customer experience. He is passionate about enabling teams to adapt and thrive in the age of AI.

Rikard Norrbin

Principal Partner Manager, Frontify

Rikard has spent the last 6 years helping hundreds of businesses and partners take the next step in their brand journey by digitalising and streamlining their brand management with Frontify's leading brand-building solution. Before Frontify he worked for 12 years within the brand and marketing teams at Microsoft, Electronic Arts, and ZeniMax.

Morten Ljungberg

Senior Sales Engineer, Sitecore

Since the beginning of his career, Morten has worked in the content and personalisation space. In 2005, he started working with Sitecore as a platform ?? on the partner side and joined Sitecore as a solution engineer in 2008. He has worked with major brands in the Nordic market like Lego, Mærsk, SSAB and Thule to mention a few. Orchestration, management of content and how to utilise content for driving personalised experiences has always been the focus. Now with AI becoming everyone’s tool, the focus is on how to utilise AI to master content and personalisation at scale.

Kristoffer Strindevall

Senior Account Executive, Storyblok

Kristoffer Strindevall is a Senior Account Executive responsible for the Nordics at Storyblok. He has extensive experience in the CMS and Headless space, and has previously worked at AWS, Adobe and Contentful. He's passionate about helping businesses scale through cloud technologies, SaaS, and digital platforms.

Rikard Andersson

CCO, Norce

Rikard has a background in digital commerce spanning marketplaces, personalisation, and SaaS commerce platforms.