12 March 2026 16:00 - 20:00 @ Sveavägen 20, 111 57 Stockholm, Sweden
Join us on Thursday 12 March for an in-depth event for marketing and communications professionals who want to understand what AI agents actually mean in practice.
This session cuts through the hype to focus on how AI agents can be used today – where they add value, how they support existing workflows, and what it takes to use them responsibly and effectively across marketing and communications.
AI agents are emerging as practical tools for marketing and communications teams – but understanding how to use them effectively is still a challenge for many organisations.
This event demystifies the concept of agentic AI through real-world examples and tangible use cases. Our speakers, Alexander Karlsson from SPP and David Buö from Optimizely, will share their perspectives on how AI agents can be used to improve efficiency, support innovation and deliver measurable results in marketing and communications work.
Practical integration: How AI agents can be introduced into existing marketing and communications workflows, without disrupting what already works.
Efficiency gains: Where intelligent automation can genuinely save time and reduce manual effort, freeing teams to focus on strategic and creative work.
Real-world success: Insights and reflections from organisations that have started using AI agents in their day-to-day work – including lessons learned along the way.
Future-proofing your strategy: What the continued development of AI agents could mean for marketing and communications teams, and how to prepare in a considered, future-ready way.
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16:00-16:15: Registration
16:15-16:20: Welcome
16:25-16:45: Optimizely presents: Opal – agent orchestration AI for smarter marketing execution
David Buö from Optimizely will give a concise demonstration of how its product, Opal, functions and the capabilities it offers. Learn how Opal, with or without Optimizely CMS, can act as an intelligent co-pilot, streamlining content creation, campaign management, and more.
16:45-17:15: SPP's journey: Introducing agents into daily work
Alexander Karlsson from SPP shares their experience of taking the first steps towards using AI agents in everyday operations. A practical reflection on what worked, what didn’t, and what they’ve learned so far.
17:15 onwards: Discussion, closing and networking
An open discussion, led by Comprend's Gabriella Björnberg, where speakers and participants explore questions, use cases and implications in more depth. The evening concludes with networking over drinks and canapés.
Comprend
Sveavägen 20, 111 57 Stockholm, Sweden
2026-03-12 16:00 - 20:00
We look forward to welcoming you to an evening of insightful discussions and practical learning!
About us
Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients.
We are 250 specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.
Comprend AB,
Sveavägen 20, Box 3666, 103 59 Stockholm, Sweden
+46 8 407 22 00