Digital corporate communication trends

12 November 2024 15:00 - 20:00 @ Sveavägen 20, 111 57 Stockholm, Sweden

Trends and insights in digital corporate communication

Unlock key insights, strategies for success, and the impact of AI.

Get the latest results from Webranking 2024-2025, stakeholder insights and concrete actions on what is expected from corporate websites.

Agenda

15:00 Welcome and introduction

15:15 Trends in digital corporate communication

An analysis of the websites of top European companies, featuring exclusive research insights from the Webranking team. Discover what successful companies are doing and how you can leverage these trends.

15:55 AI and corporate communication

An exploration of AI in corporate communication, featuring the latest trends and innovations. Discover practical examples of AI applications, key considerations, and how it can enhance your corporate website and digital communications.

16:15 Break

16:35 Breakout sessions

Read about the sessions below.

17:15 Webranking by Comprend awards

Celebrate Sweden’s top-performing companies in corporate website communication with the Webranking awards.

17:30 Mingle and drinks

There will also be time to explore the Webranking report with our experts.

Why attend?

This event is designed for communication professionals who want to stay ahead of the rapidly evolving landscape of corporate websites, regulatory changes, and stakeholder engagement.

Get an insider's view of what’s trending and learn how to optimise your corporate website to foster long-term relationships and boost your brand’s reputation.

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Breakout sessions

You will have the opportunity to participate in a breakout session of your choice. These sessions are designed to dive deeper into specific topics, offering tailored insights and discussions in smaller, focused groups.

1. UX lab

Learn how to define effective core pages for corporate websites that drive user engagement, build credibility, and improve overall site performance, strengthening your corporate communications strategy.

2. Content lab

Discover ways to enhance your corporate thought leadership through content, driving trust and creating deeper relationships with your brand.

3. Explore the Webranking report

Discover how the Webranking report helps align your website with stakeholder expectations, offering detailed insights, actionable recommendations, and a prioritised task list to improve content and save time.

Johan Liw

UX director

Will lead the UX lab breakout session.

Paul Coventry

Communications consultant

Will lead the content lab breakout session.

Humla Törd

Head of Webranking

Will lead the breakout session about the Webranking report.

When and where

Aura, Sveavägen 20, 111 57 Stockholm, Sweden
2024-11-12 15:00 - 20:00

Sveavägen 20, 111 57 Stockholm, Sweden

About Webranking

Webranking by Comprend aims to bridge this gap by providing companies with clear, actionable insights based on real stakeholder expectations, guiding them towards improving their online presence. The Webranking report gives tailored, in-depth insights about your website content with key recommendations on how to improve.

Every year, we survey investors, analysts, journalists and jobseekers to find out what these audiences expect to see on a corporate website. Their answers are used to formulate the criteria against which your corporate site is assessed in the Webranking report.

Learn more about Webranking by Comprend

About us

Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients.

We are 300+ specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.

Comprend AB,
Sveavägen 20, Box 3666, 103 59 Stockholm, Sweden
+46 8 407 22 00
www.comprend.com