29 January 2026 08:30 - 10:00 @ Floor 4, 40-42 Parker St, London WC2B 5PQ

Search in the age of AI: how to keep your brand visible

Join us for a breakfast session as we unpack the new search landscape - and explore what it means for your organisation.

 
AI is reshaping how people discover information and how brands are found. As platforms shift toward direct answers and zero-click experiences, the question facing every organisation is the same: how do we remain visible, credible and in control of our story?
 
Over breakfast, we’ll unpack what’s changing in search, what it means for corporate reputation and brand visibility, and the practical actions communications and marketing teams can take now to stay ahead.
 
From improving your visibility in zero-click environments to strengthening your entity presence, we’ll share practical strategies on how to strengthen and optimise your brand’s visibility across both traditional and AI-powered search.
 
Don’t miss the chance to connect, learn, and shape your approach for the next era of search.

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Agenda


08:30 Welcome and breakfast

Join us at the Comprend London offices for a relaxed start with pastries, tea and coffee.
A chance to meet fellow communication and marketing leaders before the session begins.


09:00 Search in the age of AI: What it means for brands

SEO specialist, Coen van der Heijden will help make sense of how AI is reshaping search, how this will affect brand visibility and what brands can do now to adapt.


09:30 When AI becomes your spokesperson 

Head of client services, Cola Herrero-Driver will explore how AI tools increasingly act as the gatekeepers to brand reputation. She’ll share real‑world implications for comms leaders and a blueprint for monitoring and influencing an AI-ready corporate narrative.

09:45 Audience Q&A
 
Your chance to ask questions, share observations and explore ideas with our panel.

10:00 Networking
 
Stay a little longer for conversations, questions and connections with the Comprend team.

Speakers

Coen van der Heijden

SEO Specialist

Cola Herrero-Driver

Head of Client Services

 

When and where

Comprend London
Floor 4, 40-42 Parker St, London WC2B 5PQ
2026-01-29 08:30 - 10:00

Floor 4, 40-42 Parker St, London WC2B 5PQ
Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients. 
 
We are 250 specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.
 
Comprend
Fourth Floor, 40-42 Parker Street
Covent Garden
London WC2B 5PQ
United Kingdom