As a B2B Marketing or Communications Manager, you’re likely striving to meet ambitious goals and rising expectations for 2025. Achieving success requires fresh perspectives and smarter strategies.
We’re excited to invite you to a breakfast in Helsingborg focused on differentiating B2B marketing. Join our Comprend colleagues Ulf Vanselius and Emma Jungmark together with Fredrik Forssell, CMO at PureFize, as they share actionable insights, innovative ideas, and the inspiration you need to kick off 2025.
Agenda:
How to make customers pay a premium price
Ulf Vanselius, Strategic Advisor at Comprend
The role of marketing is to sell more profitably. Sell more is quite simple, you can just lower the price. Sell more profitable is harder, since you must understand what drives your customers to pay a premium price. Here you will get the secret recipe…
PureFize – Challenging the global giants
Fredrik Forssell, CMO at PureFize
Hear the fascinating story about PureFize – how a small Swedish technology company challenges the global giants with a unique UV technology. Learn from a lot of interesting insights around success and failures in positioning and marketing along the way.
Make your brand memorable
Emma Jungmark, Account Director at Comprend
How to create communication that sticks out and creates emotions to make your brand memorable. Theories will be mixed with communication examples from near and far to inspire you on how to reach through the noise.
